The Netflix phenomenon hits trading cards
After shattering viewership records on Netflix since its June 2025 release, KPop Demon Hunters is expanding beyond the screen with a new officially licensed trading card line from Kayou. Pre-orders opened on May 15, 2026 in the US and Europe, with digital availability via TikTok Shop starting June 1, 2026 and a wider retail rollout at major stores (Amazon, GameStop, Best Buy, Target) set for July 2, 2026.
The collection puts the spotlight on idol trio HUNTR/X (Rumi, Mira and Zoey) and their rivals, the Saja Boys, with dynamic artwork inspired by the film’s stage performances, iconic outfits and key scenes.
Two editions, two audiences
Kayou opted for a dual-edition strategy to appeal to both casual young fans and dedicated collectors:
- Classic Edition (around $1.99 per pack): 5 cards per pack, 20 packs per box, 24 boxes per carton. 8 rarity tiers and 101 different cards to collect.
- Energy Edition (around $4.49 per pack): 8 cards per pack, 12 packs per box, 16 boxes per carton. 11 rarity tiers, including several serialized cards, across 130 different cards.
No shortage of rarities
The Classic Edition follows this rarity scale, from most common to rarest: CR, R, SR, SSR, HR, QR, UR and ZR. The Energy Edition goes further with exclusive rarities such as TR, LR, SP, BP, and the highly coveted numbered SE cards — notably the “BP” cards, limited to just 999 copies, which feature the HUNTR/X heroines in full black stage outfits during a pre-concert spotlight moment.
Where and when to get the collection
- May 15, 2026: pre-orders open in the US and Europe.
- June 1, 2026: digital launch via TikTok Shop.
- July 2, 2026: retail arrival (Amazon, GameStop, Best Buy, Target, and official Kayou retailers).
- The Asian market will follow later in summer 2026.
What’s next?
Kayou isn’t stopping at this first wave: additional series are already being teased, with a collection system dubbed Gold, Pearl and Platinum, plus a Special Mini Edition slated for September 2026. Expect plenty more momentum around a franchise that reportedly accounted for nearly 17% of Netflix’s 2025 revenue on its own.